The Chinese Language E Commerce Platform

Pinduoduo, the Chinese language e-commerce retailer that sells every little thing from house electronics to farming items, is hoping to shift China’s meals manufacturing in the direction of sensible methods of rising and distributing crops.

Folks purchased 136.four billion yuan ($20.7 billion) price of meals merchandise through Pinduoduo in 2019. The corporate works straight with farmers through its Duo Duo Farm initiative, which it says helps them change into extra worthwhile and promote direct to customers.

“We’re giving the farmers a tech toolbox to allow them to truly take the guesswork out of the planting and reap the advantages of know-how. You recognize (the) Chinese language agriculture (working) inhabitants is anticipated to say no,” Pinduoduo’s Senior Vice President of Technique and Authorized, Andre Zhu, advised CNBC’s “Squawk Field Asia” on Monday.

That is why we expect sensible agriculture with much less human involvement is de facto the best way going ahead.”

In addition to creating an analytics system for agriculture and investing in tech that may detect contaminates in meals, additionally it is operating a contest: to see whether or not human groups or synthetic intelligence (AI) are extra environment friendly at rising strawberries. The corporate organized the competitors with the China Agricultural College pitting conventional farming strategies towards AI fashions. Earlier this month it stated in a press launch the AI groups had produced 175% extra fruit by weight.

Pomegranates grown in Huili County, in southwest China’s Sichuan Province, Sept. 18, 2020. Sisters He Shuang and He Qian offered 4 million kilograms of pomegranates from August to November 2019 by way of the e-commerce platform Pinduoduo.

Jian Hongjing | Xinhua Information Company | Getty Photographs

“What we actually have seen is that AI has change into a supplemental and highly effective instrument in serving to the farmers … I believe the farmers are reluctant to pay for the applied sciences, however what we’re hoping this sensible agriculture competitors can do is to reveal these applied sciences can actually assist to enhance their livelihood and productiveness,” Zhu advised CNBC.

Meals provide chains have held up within the face of the coronavirus outbreak, however farmers want extra assist to assist enhance productiveness and feed the world, in accordance with the United Nations Meals and Agriculture Group.

Throughout the pandemic, Pinduoduo launched its Duo Duo Maicai purchasing service so individuals may order meals on-line and accumulate it the following day, reasonably than having to purchase in particular person at a market.

We have seen that many households began to make use of on-line looking for groceries throughout pandemic lockdowns, however that demand for on-line groceries truly continued to surge even after the lockdowns are lifted so we see this development as one thing probably very massive,” Zhu stated.

Pinduoduo went public in 2018, elevating $1.63 billion. It now has 643.three million month-to-month energetic customers.

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